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National High School Sports Hall of Fame backs out of Easton intermodal building – The Express Times

The National High School Sports Hall of Fame museum will not make its home in the planned Easton intermodal building, Mayor Sal Panto Jr. announced tonight.

Easton officials had long discussed the museum as a future tenant of the site on South Third Street. That future dissolved this past week when the National High School Coaches Association, the organization creating the museum, backed out of the lease, Panto announced at tonight’s council meeting.

Robert Ferraro Sr., the founder of the association, did not return a phone call seeking comment tonight. Panto said the association began seeking tax incentives as part of the agreement, and the city would only offer a discounted rate on the rent. The hall of fame was going to fill about 7,000 square feet at the building, Panto said.

“I don’t think the High School Sports Hall of Fame will be coming to Easton,” he said.

Panto did not rule out the possibility the museum could find a home elsewhere in the city, such as the first floor of the Alpha Building that previously housed The Crayola Factory. At the same time, he conceded the city may have to move on without the hall of fame.

“They’re being wooed by other communities,” Panto said.

If the hall of fame does move, it’s not clear how that would impact its funding. The state awarded the coaches association a $5 million grant last year for the planned museum. Ferraro said in a 2012 interview the facility would feature holograms that would explain the building’s layout to visitors. 

The planned hall of fame made headlines recently after the coaches association lost a lawsuit over the marketing of the facility. A Northampton County jury determined the association owed defunct marketing firm Waterbucket Media about $77,500 for finding corporate sponsors for the museum.

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